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ResourcesAI Usage Benchmark

How the UK, Ireland and Italy actually use AI at work

We have a Ferrari. We use it to drive to the shops.

Two of the largest AI companies published what their users do all day. We read both, ran the comparison for our three markets, and checked every figure against the published datasets rather than the coverage of them. The single most common work task a UK professional gives AI is writing a business email.

BySara SimeoneDeborah ClearyNoCodeLab, UK · Ireland · Italy

PDF, 11 pages, 487 KB. Free, no email required.

Anthropic Economic Index, May 2026 · Google ATLAS v1.0 · ONS, June 2026

2.39%
Of UK conversations are writing an email
68/21
Percent of occupations, percent of their tasks
28%
Of UK micro businesses use any AI

Why these three countries

Between us we are Italian and Irish, and we are both based in the UK. Three markets, one company, and a long-running argument about whether people in each of them actually use AI the same way.

We train and build in all three, so the answer is not academic for us. It decides what a workshop in Dublin opens with, what a Milan engagement leads on, and which examples land in a London boardroom.

When Anthropic published its Economic Index, we went looking for the answer. Then Google released ATLAS, built on nearly 15 million Gemini interactions. Two of the largest AI companies had each published what their users really do all day. We could not find the two read side by side against the countries we work in, so we did it ourselves.

What we found stopped us.

What people actually use AI for at work

Anthropic publishes its request data as a tree. At the finest level it reports, the largest single work task in the UK is business correspondence, at 2.39% of all UK Claude conversations. Nothing else that counts as a discrete work task comes close.

Content creation and copywriting is the biggest category of any kind, at 21.5% in the UK and 22.7% worldwide. The tasks a business would actually pay for sit far below.

Work task (UK)Share
Business correspondence (emails)2.39%
Post copywriting1.62%
Marketing copy1.37%
Scheduled reporting1.21%
Presentation authoring1.08%
Recruitment and HR operations0.57%
Knowledge base authoring0.55%
Business reports0.47%
Financial modelling0.35%
Invoicing0.24%

Every row is a leaf-level task, the most granular unit Anthropic publishes. Broader clusters sit above these and are labelled as clusters wherever we use them. Source: Anthropic Economic Index, May 2026.

Two numbers people will get wrong

3.66%

Starting a business looks like it beats email. It does not compete on the same footing: it is a cluster one level up the tree, holding competitive research, product comparison, market sizing and entrepreneurship guidance together.

5.57%

Searching electronic sources for information is the UK's top entry in a separate classification, the US occupational task catalogue. Both lenses are legitimate. A number from one cannot be ranked against a number from the other.

What survives both readings is the same picture. We have built the most capable reasoning tools in commercial history, and the most common thing we ask them to do is look something up and write it up nicely.

How much of the average job AI actually touches

Google's data answers the same question from a completely different angle, and lands in the same place.

AI has reached 68% of all occupations, which is two in three rather than all of them. But in the median occupation where it is used at all, it touches just 21% of the tasks. Only 3% of occupations show AI use across more than three quarters of their work: software QA testers, HR specialists and document management specialists. Read those three carefully, because their task catalogues absorb requests from adjacent work, which lifts them up the depth ranking.

Broad, and shallow. Two thirds of occupations touched, a fifth of the tasks inside them.

Anthropic's classifier also estimates how long each task would take a person working alone, and those estimates run well ahead of the time the conversations themselves take. We have deliberately not put a ratio on that, and you should be sceptical of anyone who does. It is a model-generated estimate rather than a measurement, it is bucketed by order of magnitude, and a finished conversation is not the same thing as a finished job. Fewer than one in ten conversations involving complex cognitive work is even an attempt to complete the task end to end. The direction is real. The multiple is not something either dataset can support.

Italy buys automation, the UK buys process, Ireland buys positioning

Anthropic's usage index divides a country's share of Claude usage by its share of working-age population, so 1.0 means usage exactly proportional to population. All three markets run well ahead of parity. None of them lead.

MarketUsage indexRank
United Kingdom3.3516 of 121
Ireland3.2318 of 121
Italy1.7039 of 121
Population parity1.00the neutral line

Source: Anthropic Economic Index, May 2026.

UK

Advice and administration

Advice and recommendations make up 13.6% of everything Claude produces for UK users against 10.7% globally, the single largest deviation in the UK's output profile. It leads the three markets on business process and operations at 4.8%, and has the highest share of study-related use at 17.5%. It is also the most hands-on: 55.2% of UK conversations are collaborative rather than hand-offs, against 51.4% worldwide.

Two caveats, and we would rather say them than have someone else find them. Ireland produces more advice than the UK does, at 15.5%. And the UK's work share, 39.0%, sits below the global 43.4%.

IE

Careers and self

Nearly 48% of Irish conversations are personal rather than work or study, the highest of the three, and its work share is the lowest at 36.3%. Health questions run higher than either neighbour, at 1.88% against the UK's 1.48% and Italy's 1.46%.

Its standout is careers. CV writing accounts for 1.57% of all Irish conversations against the UK's 0.93% and Italy's 0.43%. Grouped, the careers work comes to roughly 5.4% of everything Irish users do, against 3.9% in the UK and 1.9% in Italy.

IT

Building and processing

Italy ranks lowest of the three on the usage index, but the mix is the most technical and the most work-oriented: 42.9% of Italian conversations are work, against 39.0% in the UK and 36.3% in Ireland.

Software development is 11.5% of Italian conversations, matching the global average, while the UK sits at 8.2%. Document processing runs 5.3% against the UK's 3.1%. Translation is four times the UK rate. Presentation authoring is the highest of the three at 1.67%.

Where the three markets diverge

The same measures across the three markets. Compare a row across the markets rather than one row against another.

MeasureUKIrelandItaly
Advice and recommendations13.6%15.5%10.4%
Careers cluster3.9%5.4%1.9%
CV writing0.93%1.57%0.43%
Software development8.2%7.6%11.5%

Global averages: advice 10.7%, software development 11.5%. The careers cluster is our own grouping, not a category the dataset defines. CV writing is a single leaf-level task. Source: Anthropic Economic Index, May 2026.

The work and personal split

Italy is the only one of the three close to the global work share. Ireland is the furthest from it.

MarketWorkPersonalCoursework
Italy42.9%40.9%16.2%
United Kingdom39.0%43.5%17.5%
Ireland36.3%47.9%15.8%
Global average43.4%40.2%16.5%

Share of all classified conversations. Source: Anthropic Economic Index, May 2026.

Why the 13% against 43% work statistic is wrong

A trap worth flagging, because it will be quoted widely and it is misleading.

Google's data says 13% of Gemini conversations are work-related. Anthropic's says 43.4%. That is a 3.3x gap, and it looks like a profound finding about how differently people use the two tools.

It is not. ATLAS covers the Gemini App, Google AI Mode and the Gemini API, but the 13% work share is computed on the consumer surfaces, which reach a search audience of over a billion monthly users. Google itself names that audience composition as a possible complete explanation for the difference. Anthropic's figure covers a paid assistant that people open deliberately.

Quote either number on its own and you have described a product's audience, not a workforce.

AI adoption among UK SMEs

Neither AI study reports anything by company size. The UK's Office for National Statistics does, and the picture is stark.

Business sizeUsing at least one AI technology
0 to 9 staff (micro)28%
10 or more staff35%
250 or more staff49%

Firms using at least one AI technology on the ONS definition, which counts named technologies rather than any tool with an AI feature in it. Private surveys using the looser definition report UK adoption above 50%. Source: ONS, Artificial intelligence in UK businesses, 2023 to 2026.

Among firms that have adopted, around three fifths use AI to improve business operations. And adoption stays shallow: the average adopter runs 1.6 AI technologies, barely up from 1.4 in late 2023.

So the honest summary is not that small businesses use AI badly. Most do not use it at all. Among those who do, the work is orientation and communication rather than operations.

There is one bright spot, and it is a large one. Starting a business, the cluster covering competitive research, product comparison, market sizing and entrepreneurship guidance, accounts for 3.66% of UK conversations, 3.83% in Ireland and 3.16% in Italy. In all three markets that cluster outranks every named business-operations cluster. People bring AI the decision. They just do not yet bring it the work that follows.

The gap is the opportunity

None of this is a criticism of anyone. It is where the technology sits a few years into public use, and the same pattern appeared in two independent datasets built by two competing labs.

But the distance between what these tools can do and what we currently ask of them is the entire commercial opportunity of the next few years. It closes fastest for people who learn to drive it properly, and it closes first inside organisations that treat this as a skill to be taught rather than a licence to be bought.

We are a training business, so of course we would say that. The numbers are public. Check them.

Questions we get asked about this data

What do most people use AI for at work?

Writing. At the most granular level Anthropic publishes, the largest single work task in the UK is business correspondence, at 2.39% of all UK Claude conversations, followed by social post copywriting and marketing copy. Content creation is the largest category of any kind, at 21.5% of UK conversations.

What percentage of businesses use AI in the UK?

As of June 2026 the ONS reports that 35% of UK businesses with ten or more employees use at least one AI technology. That falls to 28% for micro businesses with nine staff or fewer, and rises to 49% for firms with 250 or more.

How deeply is AI used inside jobs?

Google's ATLAS study found AI has reached 68% of occupations, but in the median occupation where it is used it covers only about 21% of tasks. Just 3% of occupations show AI use across more than 75% of their work.

Which countries use AI the most?

On Anthropic's usage index, which divides a country's share of Claude usage by its share of working-age population, Australia leads at 6.40, followed by Singapore at 5.81 and Switzerland at 5.02. The UK ranks 16th of 121 at 3.35, Ireland 18th at 3.23 and Italy 39th at 1.70.

Is AI replacing jobs, according to this data?

Neither dataset can answer that. Both describe what people asked their tool to do, not employment outcomes. Anthropic states explicitly that its data cannot support conclusions about job displacement, and fewer than 10% of complex work conversations in Google's data are attempts to complete a task end to end.

Do Italy, Ireland and the UK use AI differently?

Substantially. Italy's mix is the most technical and the most work-oriented, with software development at 11.5% of conversations against the UK's 8.2%. Ireland is the most personal at 47.9%, with a careers cluster around 38% larger than the UK's. The UK leads on business process and study-related use, and is the most collaborative of the three.

Methodology and sources

Three primary sources, and the cross-comparison done ourselves. No figure here is second-hand reporting.

Claude usage figures come from the Anthropic Economic Index, May 2026 period, covering 121 countries with published detail down to region and subtopic level.

Gemini usage figures come from Google's AI & Economy ATLAS v1.0, published 23 July 2026, covering 14,653,926 de-identified interactions across the Gemini App, Google AI Mode and the Gemini API. The 13% work share we quote is computed on the consumer surfaces, not on the API.

UK business adoption figures come from the Office for National Statistics release Artificial intelligence in UK businesses, 2023 to 2026.

How we read the Anthropic tree. Request data is published as a hierarchy. Individual tasks such as business correspondence sit at the leaf level; groupings such as starting a business or translation sit above them. We label clusters as clusters, and we never rank a cluster against a leaf. Where we group tasks ourselves, as with the careers figures, that grouping is ours and not a category the dataset defines. Anthropic separately maps the same conversations onto the US occupational task catalogue, which is a different classification and cannot be compared line by line with the request tree.

Limitations we think you should know about. Both AI studies describe observed usage of their own product, not AI adoption across the market. Both are single-month snapshots with no trend series, so nothing here shows growth or decline. Neither identifies users, employers or company size, which is why the SME figures come from the ONS instead. Shares are of all classified conversations, so a topic at 2% of everything is a considerably larger share of the working subset. Not published means an entry fell below the privacy threshold and never means a measured zero. Both studies map conversations onto US occupational taxonomies, and Google notes this makes it difficult to judge whether an occupation is over-represented outside the United States.

Every figure was re-verified against the published datasets at source on 29 July 2026. If you spot an error in our reading of these datasets, tell us and we will correct it publicly.

The full benchmark

Every chart, every source, every contested number

The designed edition of this analysis, including the three-market comparison charts, the world usage map and the page listing every figure we think you should read with caution. Built for circulating to a team rather than reading on a phone.

Download the report

PDF, 11 pages, 487 KB

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