Founder and Builder
Sara Simeone
Founder and Builder, NoCodeLab
“Every CEO I speak to says the same thing: we know we need to do something about AI. But we've tried tools, sat through workshops, and nothing stuck.”
That's not a skills gap. That's an identity threat wrapped in a financial risk. And the problem isn't the technology, it's how it's being sold. Most AI consultants hand you a tool stack, run a workshop, and leave. Three months later, nobody's using any of it.
Sara does the opposite. With over 20 years of experience across WPP, Dentsu, Vistaprint, and Oriflame, she speaks corporate and start-up fluently. She's trained 3,000+ leaders, built with C-suite teams at SMEs and agencies across the UK and Europe, and has been researching AI since her Master's thesis in 2018.
By 2024 she had personally tested over 200 AI tools. Not read about them. Used them. Built with them. Found what worked and what didn't, what was genuine breakthrough and what was marketing dressed up as innovation.
She doesn't just embed AI tools. She embeds capabilities. The kind that stay when she leaves.
Want to see what we'd build with your business?
Start with a free strategy call. Or come to The Lab Live and see how we think before you commit to anything.